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Visits to the popular magazine’s website were up 18% month-on-month to 165.3 million, according to data from digital intelligence platform Similarweb. Climate news site The Cooldown saw the second most year-on-year growth, with visits rising 152% to 21.9 million. The fastest year-on-year growth came at Athlon Sports, which attracted 28.5 million visits in June, up 484% from the prior year. In addition Newsweek saw visits rise 144% compared to June the prior year, but it did not see the most year-on-year growth among the top 50.

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Business Insider (56.8 million) and Huffpost (43.7 million) each received 25% less traffic this January than January last year. CNN (399.1 million, up 12%) and USA Today (158.6 million, up 10.4%) increased their visits by double-digit percentage points, while the New York Post (127.9 million, down 10%) the only top-ten site to lose traffic. The paper has reportedly suffered subscription cancellations in recent months after proprietor Patrick Soon-Shiong intervened to block its editorial board from endorsing Kamala Harris in the US presidential election. The Los Angeles Times more than doubled its web traffic month-on-month in January as its home city battled historic wildfires. The other six top-ten sites lost visits, although Fox News (260.5 million) dropped less than a percentage point. The Gateway Pundit, a website that promoted false claims the 2020 US presidential election was stolen, was not far behind, rising 9% month-on-month to 29.5 million.

Newsweek was followed by Axios (25 million visits, up 88% year-on-year) and Politico (50.7 million, up 51%). Visits to People.com were up 27% year-on-year to reach 145.7 million, according to data from digital intelligence platform Similarweb. The remainder of the top ten either declined year-on-year or in the case of the New York Times (up 1%) and the New York Post (down 1%) registered virtually no change in traffic. Since November Similarweb has excluded the figures for edition.cnn.com in its report to Press Gazette since they are counted under the main domain.

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• Other notable month-on-month gainers included Axios (32.3 million, up 33%), CNBC (113.2 million, up 30%), Newsweek (96.6 million, up 25%) and Zero Hedge (26.3 million, up 13%).
• At the other end of the list however, Microsoft news aggregator MSN (247.4 million visits) and News Corp’s New York Post (124.9 million) saw the biggest year-on-year slumps at 17% each.
• Men’s Journal rose 338% year on year to 23.5 million visits and sports news website Athlon Sports grew 144/7% to 40.7 million visits.
• India Times (up 33% to 26.9 million), aggregator Newsbreak (32.2 million) and Alabama-focused al.com (18.9 million) also saw double-digit year-on-year growth in August.
• The US Sun followed on both growth metrics, up 52% year on year and 59% month on month to 34.9 million visits.

Across the top 50, 14 sites saw a month-on-month increase in traffic, with US-based politics site The Hill leading growth (up 45% to 44.4 million visits). Only 12 sites saw year-on-year growth across the top 50, with the biggest increase in traffic for The Times Our Members of India (up 43% to 25.2 million visits), Substack (up 39% to 74.9 million) and News Break (up 38% to 32.2 million). Each of the ten biggest news websites in the US saw traffic decline year on year in October, according to the latest Similarweb data.

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The biggest increases were at The New York Times (up 9% year on year to 474.5 million visits) and CNN (up 14% month on month to 356.7 million). Many of the biggest news websites in the US moved back into growth in June, according to the latest data from Similarweb. The biggest decline in the top ten was at syndication website MSN, down 10% month on month and 38% year on year to 145.2 million visits in fifth place. The BBC was up 27% month on month and 19% year on year to a total of 118.6 million visits in the US in September, making it the eighth biggest site by this metric.

The Washington Post was also among the eight news sites not to increase its web traffic compared to February, instead dropping 6%. The biggest year-on-year drop among the top ten was seen at Gannett’s USA Today, which shed 17% of its March 2024 traffic to attract 134.7 million visits last month. Three in five of the top 50 news websites in the US recorded year-on-year growth, with the biggest percentage increase seen at sports news site Athlon Sports. Rival title The Mirror, which is yet to feature in the top 50 US news websites, grew 631% year on year to 15.1 million visits in April 2025 according to Similarweb data. Substack rose to 19th position with growth of 42.5% year on year to 67.7 million visits in the US for its network of newsletter-driven websites. Only 15 out of the top 50 news websites in the US grew traffic year on year in May, according to the latest data from Similarweb.

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